CV — Prineeth Ramachandra

Work

2023 — present: Axis Bank — Strategic designer, Axis Design Lab
Strategic design, packaging design for premium card segments, L&D curriculum for 1L+ employees, sonic branding across touchpoints, brand and cross-functional systems. ~3 years total across internship, consulting and full-time.
2024 — present: &things — Independent practice
Independent design practice. Led industrial and interaction design for Naptick (a bedside sleep experience device, now live post-launch); spatial and experience design.
2020 — 21: Mastree — Curriculum design
Redesigned learning experiences for grades 3–8 after contextual inquiry with 25+ students and 10 teachers. Multivariant testing on game mechanics across 3 iterations.
2020: Openhouse Learning — Product development
A Pictionary-based learning tool that increased content retention by 32% among 212 students.
2018 — 20: Teach For India — Fellow, Ahmedabad
Taught English, social science, science and mathematics to 28 students across grades 6–8. Created Shor-Sharab-A, a theatre-based classroom intervention, and The Open Art Collective, a student-led platform for 50+ students.
2019: Kaarmic Education — Camp lead, Telangana
Designed material reaching 2000+ attendees; led a team of 12 to recognition from the Government of Telangana.
2018: Ather Energy — Product intern
Service processes using machine learning to turn scooter error codes into specific service tasks.
2016 — 17: Siemens — Industrial automation intern
Human–machine interfaces using SIMATIC for a bottling plant in Hungary; internal project management tools.

Education

2021 — 26: NID Gandhinagar — MDes, Industrial Design (Toy and Game Design)
2022 — 23: University of the Arts Utrecht — Exchange, Games and Interaction
2014 — 18: RVCE Bengaluru — BE, Electrical Engineering

Skills

Design — design strategy, brand and art direction, system design, service and spatial design, play experience design, instructional design.

Research — ethnography, semi-structured interviews, contextual inquiry, field observation, participatory design methods, qualitative synthesis, playful methods.

Tech and prototyping — rapid prototyping, physical and digital; ML model integration; hardware–software systems.

Tools — pen and paper. Adobe CC and Figma; Blender, TouchDesigner, Fusion; Ableton, Audition, Max/MSP; Python, HTML, CSS, JS (d3.js, p5.js); Arduino, Raspberry Pi, 3D printing.

Recognition

2023: RSD Symposium — featured work, Truth by design
2022: Participatory Design Conference — Spaces × Mental Well-Being
2022: Annual Design Show, NID — featured project, versaTILE: modular furniture
2019: RTERC Winter School, IIM Ahmedabad — top research practicum